b'MAKRO UNITED KINGDOMIn 1973, shortly after the launch of the Makro Self Service Wholesaler concept in the UK, Williams Munck, a then newly founded design group, was asked to develop a brand name strategy and packaging concept for Makros proposed new own label range of products. The name aro was chosen to avoid any direct association with the group but, by using the arrows which were a pervasive signage element around the stores plus the distinctive Makro letter style, a positive association was achieved.An initial launch range of products was followed by ten years of continuous development during which time Williams Munck became an integral component in the companys marketing toolbox.'