b'ZIP FIRELIGHTERS WORLDWIDEWilliams Munck were given sole responsibility for the development of the ZIP brand worldwide. The first priority was the establishment of visual property standards together with a clear product and brand architecture so that the brand message and the product positioning was the same all over the world. This work ensured that whenever new products were introduced they fitted within an agreed structure ensuring maximum brand impact and consistency of message.These examples which represent a small selection of the product range show the way in which a consistent approach has been adopted worldwide. Far left; the UK range, left; the republic of Ireland range, below; Switzerland, top right; Germany, bottom right; the same product as sold in Denmark. Note the use of a coal fire for the German market but a wood fire for the Danish market.'